Do you trust most of the marketing that you’re bombarded with every day? Ever wonder if there’s a better way for businesses to not only promote themselves, but actually help people and be a responsible member of the community? How can a great story increase interest and…
It depends on who you ask. This is certainly a controversial subject and a topic that will fuel debate among marketers. If you ask me, I would say that traditional advertising isn’t dead… at least not yet. We’re still seeing success in strategically investing in TV advertising…
A recent report by emarketer reports that “Total video ad views leapt more than 50% year over year in Q4 2013.†Major brands used video to their advantage in 2013. For example, GoPro used the “how will you GoPro†campaign, Volvo went with the great Jean-Claude Van…
The theme for the 2014 FIRST Robotics competition was “What I thought. What I got. This is FIRST.†We produced a short video that captures the essence of this idea and it was used to kick off the 2014 robotics competition season. For those that don’t know,…
Here at Pikewood Creative, one of the first questions business owners have is, “How much is this going to cost?†Although this question is certainly a valid and important one, there really isn’t one answer. Video production, like any type of custom designed product, will range in…
Recently I witnessed first-hand just how powerful, and inherently social, video really is. I have three sons and one day noticed my oldest (10 years) sitting around the house, looking at his iPod, and giggling. Over the course of a day, this transitioned to scenes with all…
If you think about it, it’s almost science fiction… To think that we can consistently, successfully, and frequently watch high quality, engaging, and useful video on your phone or other mobile devices. I mean, when I was a kid that was something only Captain Kirk could do.…
As the significance and necessity of content marketing and strategic online ad placement become more and more important for business growth, so too does the necessity for effective online video. A recent study by MediaMind indicated that “rich media and video boost metrics on both the direct…
What’s the best way to promote your existing, new, or upcoming website? The answer is easy. It’s with a great identity and creative online video. Here’s an example. Recently, we produced a short promotional video for the progressive city of Bridgeport, West Virginia. The video was part…
Pikewood Creative’s Executive Producer, Dan Lohmann, has been honored by West Virginia Executive magazine as one of the members of the Young Guns Class of 2012. Lohmann has been the Executive Producer at Pikewood Creative for the last eight years, creating videos and commercials for a wide…
United Bank is a long time client of Pikewood Creative, and is the main sponsor of West Virginia University athletics. To kick off the 2010 WVU football season, Pikewood produced a TV commercial titled “Anticipation.” The spot aired in West Virginia at the beginning of the football…
A recent report from W3Techs shows that 71.5% of websites out there today are still not taking advantage of content management. That’s a shocking number when you consider the importance of using your website to promote your business or organization and generate more leads. You must work…
