A recent report from W3Techs shows that 71.5% of websites out there today are still not taking advantage of content management.
That’s a shocking number when you consider the importance of using your website to promote your business or organization and generate more leads. You must work to be up-to-date, relevant, and produce great content. Simply having a static website out there isn’t going to work anymore and other methods for updating your site can be cumbersome at best. Why do you need content management for your website? Here’s two good reasons…
1) Content Marketing is the Best Marketing
In a recent article, Mikal E. Belicove talks about the increasing investment that companies are making in the area of content marketing and content curation. Mikal writes, “So what exactly is content marketing? It’s the creation and publication of original content — including blog posts, case studies, white papers, videos and photos — for the purpose of generating leads, enhancing a brand’s visibility, and putting the company’s subject matter expertise on display.”
Content marketing has become the most important tool for branding and promoting your business. Mikal goes on to say that “twice as many B2B marketers now employ content marketing as they do print, TV and radio advertising.” That means that a great website is more important that ever. It also means that your website isn’t just an online brochure with 10-15 pages and that’s it. Your website needs to be put to work. It must be a scalable and adaptable tool that gives you the ability compete in the Content Marketing game.
A website built with a content management system (or CMS) is the best way to accomplish your communication and marketing goals.
2) Content Management Makes it Easy
To be successful at all this it has to be easy. You need to focus on creating good content for your website and implementing that content needs to be hassle-free.
Having a website built on a CMS provides you with the ability to produce this content and keep your website current and fresh. It’s gives you the flexibility to you need. Imagine sitting at an airport and being able to log in to your CMS to add a new blog post to your website, change a phone number, or remove a former employee from the staff page.
Other methods for updating your website can be complicated. For example, Dreamweaver is a good software application for web development and can be used as a way to update your website. However, it often requires knowledge of HTML, CSS, etc. and doesn’t even come close to providing the same level of speed and flexibility found in a dynamic website built with a CMS.
Hiring staff or companies to support you with web editing and development is a good option, but this could be expensive. It most cases, the best strategy is to get your website up-to-speed with professional design and a content management system.
Websites with content management systems are the best tool for promoting your business or organization online and will give you the ability to focus on creating the great content needed to make your company a success.
For more information on how a website with a content management system can help your business, contact us…