Take it from the professionals
Last year, Pikewood Creative moved across town into a new office in the United Center where we’d be sharing a floor with a practice called Morgantown Plastic Surgery Associates. We didn’t realize then the global effect our next-door neighbors were having, or how lucky we’d be to…
In a classic episode of “The Office,†Dunder-Mifflin boss Michael Scott says of a noteworthy event, “I’ve got to make sure YouTube comes down to tape this.†What a relief not to have to rely on corporate media outlets any longer to get the word out about…
Professional Web Video Production: Communication A professionally produced web video will communicate that you take your business seriously and that you are willing to invest the time and effort to communicate in a clear and concise manner. It communicates that your business is efficient, professional, and has…
A website may be the most important investment you can make. It is a critical tool that you should be able use to generate more business. If you’ve been considering a website redesign, the following are some questions that can help you decide. Can you edit your…
It is important to make an impact on clients and leave a lasting impression. One way you can achieve this is through a print piece called a leave-behind. A leave-behind, as the name suggests, is a part or sampling of your portfolio that is left with a…
One common theme that many of our clients share is that their business or organization isn’t properly understood by their potential customers. That lack of understanding presents challenges and ultimately could determine whether a business succeeds or fails. The same is true for governmental organizations and agencies.…
Each year we produce a custom video for the local United Way to ultimately communicate “the need” and help raise money for the annual fundraising campaign. We had some solid ideas on the table for this year’s video, but through completely open communication with our client and…
Muriale’s Italian Restaurant is a family tradition in North Central West Virginia. For years, Muriale’s has been known for great food, service, and atmosphere. The history of this establishment is an American story: a story of how hard work, dedication, a focus on customer service, and a…
Promotional video production can be an overwhelming experience for someone who’s not familiar with the process. Take a deep breath; while producing a commercial may seem overwhelming at first, it can actually be a very enjoyable experience. Like most things in life, the more you do it,…
Come into the light and be found. If you’re not creating video for your corporate website or for online consumption and applications, then you’re missing out on a digital revolution. The explosion of the digital storytelling age is where the interactive/online and traditional broadcast mediums merge into…
Four Keys to Successful Legal Commercials I’m not an attorney and I’ve never played one on TV, but I’ve seen lots of them pitching their firm in television commercials. I can tell you for sure that most of the time I don’t like what I see. It…
Yes… By telling a great story with professional custom video production. It’s sounds like a simple idea, but it’s an often overlooked method of communication. Gimmicks, trickery, pointing fingers, and even deception are common practices in the field of advertising. But people aren’t stupid and they know…
