Take it from the professionals
Do you trust most of the marketing that you’re bombarded with every day? Ever wonder if there’s a better way for businesses to not only promote themselves, but actually help people and be a responsible member of the community? How can a great story increase interest and…
It depends on who you ask. This is certainly a controversial subject and a topic that will fuel debate among marketers. If you ask me, I would say that traditional advertising isn’t dead… at least not yet. We’re still seeing success in strategically investing in TV advertising…
A recent report by emarketer reports that “Total video ad views leapt more than 50% year over year in Q4 2013.†Major brands used video to their advantage in 2013. For example, GoPro used the “how will you GoPro†campaign, Volvo went with the great Jean-Claude Van…
The theme for the 2014 FIRST Robotics competition was “What I thought. What I got. This is FIRST.†We produced a short video that captures the essence of this idea and it was used to kick off the 2014 robotics competition season. For those that don’t know,…
Social media has become an essential part of the marketing mix. It’s no longer an option. It’s a necessity for businesses. Your customers live in that world. You need to as well. We understand this can be overwhelming. Not sure where to even begin? Worried about dedicating…
Here at Pikewood Creative, one of the first questions business owners have is, “How much is this going to cost?†Although this question is certainly a valid and important one, there really isn’t one answer. Video production, like any type of custom designed product, will range in…
Pikewood Creative offered readers of West Virginia Executive magazine a chance to win a free promotional video for their business/organization. Out of all of the entrants received, Pikewood’s staff voted for the Ronald McDonald House Charities of Morgantown. While these facilities can be found nationwide, and carry…
If you’ve never been on camera before, doing so for the very first time can seem like a daunting task. The possibility that your role in the production could be seen by a significant amount of people can feel a little overwhelming. Luckily, you can prepare yourself…
Pikewood Creative’s Interactive/ Creative Director, Dan Pauley, has received an 2012 Emmy® Award from the Ohio Valley Regional Chapter of the Academy. Pauley won for his work in Motion Graphics/ Animation under the academy’s Craft Achievement category. “As a group we’re thrilled that Dan has received an…
Recently I witnessed first-hand just how powerful, and inherently social, video really is. I have three sons and one day noticed my oldest (10 years) sitting around the house, looking at his iPod, and giggling. Over the course of a day, this transitioned to scenes with all…
If you think about it, it’s almost science fiction… To think that we can consistently, successfully, and frequently watch high quality, engaging, and useful video on your phone or other mobile devices. I mean, when I was a kid that was something only Captain Kirk could do.…
As the significance and necessity of content marketing and strategic online ad placement become more and more important for business growth, so too does the necessity for effective online video. A recent study by MediaMind indicated that “rich media and video boost metrics on both the direct…
