Having video on your website is a great way to engage users and increase your traffic. But what if there was a way to use video to create even more interaction with your audience? A company in Toronto, Canada has done just that by creating the first “social web video player”.
The LeanIn video player is the first of its kind to allow viewers to respond to what they’re watching by adding comments and creating notches on the video’s timeline. This allows new visitors to quickly see the most talked-about parts of the web video without wasting time trying to find the good stuff.
LeanIn has some features that I think will enhance your web video as well as encourage interaction on your website. Here are 5 things that are exciting about this new social web video concept:
1. Social Data
Find out which parts of your web videos work, and which parts don’t. You’ll be able to get refined statistics by analyzing comments, notches, and “likes”. The LeanIn Dashboard also provides more in-depth information so you can really to get to know your viewers.
2. Brand Your Video Player
LeanIn lets you embed videos from external video sites, like YouTube, while allowing you to customize and brand the player. This helps keep your identity consistent all over the internet.
3. Promote Social Media Interaction
Just because you have lots of “likes” on your company’s Facebook page doesn’t mean those people are actually coming to your website. By allowing video comments to be shared with LeanIn on Facebook and Twitter you have the opportunity to reach an entirely new audience.
4. In-stream Advertising
The LeanIn video player shows comments and activity from your friends on a real-time ticker while you watch your video. You can like their comments, see what they’re saying on other videos, and more, without leaving the player.
5. Get More Views
Since the LeanIn player gives a bird’s-eye view of video content, viewers can quickly find things that interest them and discover more of your web videos in less time. This will also give them more satisfaction since they are only watching things they find appealing.
If you haven’t already, head over to LeanIn and take a look. This is just one of the exciting new social media products that will create unique, enjoyable social web video experiences for your internet users.