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Why you need a social media expert

Posted by on Tuesday, July 23, 2013

Social media has become an essential part of the marketing mix. It’s no longer an option. It’s a necessity for businesses. Your customers live in that world. You need to as well. We understand this can be overwhelming. Not sure where to even begin? Worried about dedicating the staff to keeping up? We can help. Whether it’s a consultation to get you started, day-to-day management of your sites or a promotion to help boost your “likes,” we’ve got you covered.

How much help do you need?

Are you just getting started? Do you need help in setting up your Facebook and Twitter accounts? Do you already have your sites established, but need some help generating content and buzz? Would you prefer someone handle content development, social listening and posting for you so you can concentrate on running your business?

United Bank YouTube Video

This viral video has received more than 30,000 views.

Price Ranges

Your price will be determined by the number of people needed to work on the project and how many hours they will need to dedicate. The type of content you want to produce will also play a role in price. Graphic design, short video production and animation are all types of content that can be produced.

A one-time Facebook promotion with graphic design elements included would start around $500-$750 per month.

Understanding your goals

The best way to arrive at a price is to openly communicate with your production company. What do you hope to get out of social media? What do you need to do better? How much do you want to spend? Having an idea of your budget range will help a company put together the most effective plan for you. Social media can be a difficult and confusing world if you enter it without a plan. However, if you do it right, it can be one of the best promotional tools your business has ever used.

Sample Project

The Book Exchange

A Facebook Sweepstakes promotion resulted in a 29% increase in ‘Likes’ in just two weeks. The promotion was viewed more than 1,400 times in the two week span.

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