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Wheeling Hospital – Passion

Posted by on March 6th, 2011

Wheeling Hospital has served the Northern Panhandle of West Virginia, Eastern Ohio and parts of Pennsylvania longer than any other hospital in West Virginia. It was founded in 1850 by Bishop Richard V. Whelan and Dr. Simon Hullihen and is owned by the Diocese of Wheeling-Charleston.

This local television commercial is part of an advertising campaign that started in December of 2010. The commercials are intended to show the passion and high caliber of service offered at Wheeling Hospital. By telling the stories of Wheeling Hospital staff members, the good folks in West Virginia, and surrounding areas, get an idea of what they can expect from their local hospital… A high level of comprehensive care, offered by doctors and nurses that are part of the community.

Each interview and scene in this video production was shot on location at Wheeling Hospital in West Virginia. The message is real, the imagery is beautiful, and that’s why this campaign has been so successful for Wheeling Hospital.

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Our communication needs and Pikewood Creative’s expertise were a “perfect match”. We needed to appeal to our audience's emotions so they could feel, almost first-hand, the care and experience that our patients and families receive from Hospice Care Corporation.

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Cynthia Woodyard
Hospice Care Corporation

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