Northside Automotive – GM
This GMC and Chevrolet dealership television commercial was produced to run on local TV stations in West Virgina as well as sports arenas such as the West Virginia University Coliseum. The commercial is intended to establish a corporate brand for Northside Automotive and focuses on the GM portion of the business.
It was produced with great still photography (by DMAX), animation, and motion graphics. A “template” approach was used so that new prices and products could be included in a timely manner while maintaining the overall feel and integrity of the commercial.