How can you make your new product or idea a reality?

The answer is product and concept visualization with creative animation and video production.

Often times, new ideas can fall flat simply because a message isn’t effectively communicated and the idea isn’t properly demonstrated. Sometimes ideas for new products, etc. can be so complex that it takes an extraordinary amount of time and money to prototype them, or to communicate its benefits and functions.

This can be a point of frustration for start ups, and others, who are in the business of new ideas. The most efficient and cost effective way to get funding, get to market, and get going with your new idea is with video.

Here are 2 great examples.

Example #1: Figure8 Sternal Closure System
Developed by Dr. Tom McClellan

Dr. McClellan recognized that the closure procedure for open heart surgery needed to be better. He had an idea and went on to develop the Figure8 Sternal Closure System. It is now revolutionizing how open heart surgeries are performed.

To help promote and train surgeons – and other stakeholders – a 3D animation was created to demonstrate proper procedures, offer advice, and show the benefits of using the innovative medical device. The animation was critical in helping communicate Figure8’s message because it allows the viewer to get a clean, unobstructed, close, and accurate view of the process. Traditional video methods simply can’t capture the same angles and details.

The process in producing the animation involved careful learning and planning. We started with live demonstrations with Dr. McClellan to learn the procedure and the role of each device. The demonstration was then recorded on video to be used as a reference in animation and production. Once an understanding of the system was established, we collaborated with Dr. McClellan to create a script. After that, pre-viz animations were produced to ensure that the process was accurately captured. Once everything was solidified, the final animation and edit was created.

Example #2: Kill-Ur-Watts
Developed by KeyLogic

KeyLogic developed a great smartphone app (Kill-Ur-Watts) for helping people manage their energy efficiency. Originally, the app was entered into a Department of Energy competition along with similar products. The app eventually went on to win an award for the #1 Energy Efficiency Smartphone App in 2013.

Before the app was completely finalized, we collaborated with the KeyLogic development team to learn about its functionality and benefits. We formulated an idea and produced a video that would promote and inform viewers in regard to the new app.

The hands and phones were shot in our studio. We then went on to compose the story and finished the piece with a large dose of special effects. It’s a new and surprising way to promote this innovative product.

Video production and animation were introduced at the beginning stages of these two great ideas. It helped communicate a message, inform, and get folks excited about products that are having a major impact.

That’s what video can do as a communication tool. Do you have a new idea?…
We can help you sell it!