Dominion Post – Katie McDowell

Katie McDowell is the Lifestyles Columnist for the Dominion Post in Morgantown, West Virginia. This television commercial was produced to run on local TV stations on the Internet. We interviewed Katie on a stage setting to capture her unique and fun personality. The stage allowed us to control the setting and over all feel of the spot… Such as background color, etc. Being on stage also compliments the entertainment and lifestyles subject matter of Katie’s columns.

Katie admitted that her passion is for print, however we think she is also a star on stage. This commercial gives potential readers a glimpse at the topics and personality they can expect in each Katie McDowell article. This video production was produced as part of an advertising campaign that included billboards, newspaper ads, and more.