Celebrate the Game

Celebrate the Game is the first animated spot we created for Muriale’s Italian Restaurant in Fairmont, WV. Our previous television video productions were focused on Muriale’s owner, Rocco Muriale. For this video project, Rocco wanted something a little different… something that would capture the fun and excitement of being at the Muriale’s bar while enjoying or celebrating Fairmont State University and West Virginia University sports events – before, during, or after the event. The spot was created for the primary purpose of local television advertising.

During our initial meetings, Rocco let us know that he was interested in an animated television spot… Something fun to encourage folks to come and enjoy his bar. So, we went to the drawing board (literally) and finally decided to create a couple of characters rushing to the game on mopeds. The main characters would be accompanied by large crowds, wildlife, fireworks, scenery, and fellow sports fans. The look we established was that of pencil drawings on parchment to help capture the right expression for the television spot. Complimented with a “cut paper” animation style and just the right music, the piece takes the viewer on a imaginary, fun, and frivolous adventure. We hope you enjoy.

We also designed the Muriale’s website. Check it out. Muriale’s is an award winning Italian restaurant in Fairmont, West Virginia.