A recent report from W3Techs shows that 71.5% of websites out there today are still not taking advantage of content management. That’s a shocking number when you consider the importance of using your website to promote your business or organization and generate more leads. You must work to be up-to-date,…
What is a QR Code? If you are not familiar with QR Codes yet, they are similar to bar codes which are used by retailers to track inventory and price products. The main difference between QR codes and bar codes is the amount of information that they can hold. QR…
If your involved in the business world, it’s safe to say you’ve probably heard the term “corporate video” used before. And based on the title, most of us would assume “it’s a video about a corporation”. Good so far, right? But what do you do with a video about a…
I speak about the importance of a good company logo all the time and the relevance it has on the perception of your business. Many companies have gone through various logo changes through their decades long histories, for example: Pepsi, Apple, Coke-Cola, etc… The question is why and when did…
Having video on your website is a great way to engage users and increase your traffic. But what if there was a way to use video to create even more interaction with your audience? A company in Toronto, Canada has done just that by creating the first “social web video…
Everyone wants their brand new website as soon as possible–usually yesterday. But each website is unique, so the time it takes to create can vary greatly. In order to get the best results in efficiency and ease, consider this… Relationships take time. It depends on you. It’s important for the…
Websites are valuable A professional website is increasingly becoming the most valuable tool and the most important investment you can make in your business or organization. There’s no disputing that a strong web presence is the central focus for any successful marketing campaign. Websites are valuable. In the past, companies…
United Bank is a long time client of Pikewood Creative, and is the main sponsor of West Virginia University athletics. To kick off the 2010 WVU football season, Pikewood produced a TV commercial titled “Anticipation.” The spot aired in West Virginia at the beginning of the football season and became…
So you do think business cards are a dying trend? You may be thinking everything is moving to electronics and Vcards’ but what if something happens to your electronics? Do you really want to spell out your email to potential clients in a meeting? Tell them you’re on twitter, facebook…
Last year, Pikewood Creative moved across town into a new office in the United Center where we’d be sharing a floor with a practice called Morgantown Plastic Surgery Associates. We didn’t realize then the global effect our next-door neighbors were having, or how lucky we’d be to join them in…
In a classic episode of “The Office,” Dunder-Mifflin boss Michael Scott says of a noteworthy event, “I’ve got to make sure YouTube comes down to tape this.” What a relief not to have to rely on corporate media outlets any longer to get the word out about your company or…
Professional Web Video Production: Communication A professionally produced web video will communicate that you take your business seriously and that you are willing to invest the time and effort to communicate in a clear and concise manner. It communicates that your business is efficient, professional, and has a story worth…
