While these facilities can be found nationwide, and carry the McDonald’s name, they each operate independently and have to promote themselves and fundraise independently as well.

Families who have children that have to be treated at a hospital far away from home, can take advantage of the Ronald McDonald House in that hospital’s area. They can stay there at a minimal cost (or free if the family cannot afford to pay the minimum), they will be fed there, and they’ll be able to empathize with the other families in similar situations.

Volunteers cook meals each day for the families. The Houses also accept donations for everything from food to laundry detergent to paper towels. Monetary donations are helpful too.

The Morgantown RMHC wanted to be able to share their story – if you’ve never needed to stay at one of these Houses, many times the surrounding community is not aware that they exist; or, if they’re aware, they don’t know how they can help.

This video illustrates how the local community member can help to foster an already established program to keep families warm, fed and cared for during what is often the worst part of their lives.

The promotional video was created and produced completely from scratch by the Pikewood Creative team.

For more information, visit rmhcmorgantown.org

The post Ronald McDonald House Charities: Free Promotional Video appeared first on Pikewood Creative.

If you’ve never been on camera before, doing so for the very first time can seem like a daunting task. The possibility that your role in the production could be seen by a significant amount of people can feel a little overwhelming. Luckily, you can prepare yourself ahead of time by knowing some of the basic tricks to looking and feeling your best on camera before your interview rolls around.

Here’s how to make the camera love you:

DON’T

Wear logos, stripes, polka dots, or other busy patterns
High-definition cameras will pick up on anything from the tiniest pinstripes to the boldest floral patterns. Any distracting shapes, stripes, and logos can divert the main focus onto the patterns themselves instead of on you.

Choose harsh colors as your outfit’s main focus
The same principle applies to loud colors and stark shades. The eye will be immediately drawn to your alarming yellow blazer and, before you know it, the audience will have missed half of what you said. Even wearing colors such as all black or all white fails to translate well through the camera lens.

Wear jewelry that rattles
Layering multiple bracelets (especially metal pieces) often creates a distracting clanking noise when speaking with your hands. Some necklaces and dangly earrings can create the same rattling sound. If possible, keep your jewelry to a minimum so your voice can be heard with total clarity.

Wear Tinted Glasses/Sunglasses
Clear, everyday glasses are completely appropriate on camera, especially if they are part of your everyday wear. However, some people may overlook that many everyday, transitional glasses may adjust to a darker tint and stay that way in indoor lighting. If you want to avoid the Bono look, plan to wear contacts or bring an extra pair of transparent glasses.

DO

Be comfortable
Wearing a crisp, new suit on camera seems like a great idea…until about an hour into filming, when your sports jacket starts to feel more like a straightjacket. It’s best to stick with a staple outfit you know you’ll be comfortable in. When you feel good, you will appear to be much more relaxed on camera.

Wear solid, neutral colors
Solid, neutral colors are always the safest bet on camera. They allow you to be the focus without overpowering your appearance. That said, neutrals aren’t just limited to the standard tans and browns. Navy blue, gray, cream, light purple, and grayish greens and blues are all toned-down hues that translate nicely on camera.

Turn off your cell phone
And beeping watches. It will save time, energy, and battery life!

Bring spare clothing options
Bringing a few extra wardrobe changes will be helpful for both you and the production company for several reasons. For one, it ensures that you won’t blend in to a matching background. It also makes certain that not everyone on set is wearing the same color, while also making sure that your outfit works well with the camera and lighting conditions. You may want to consider bringing a few options of the following pieces: shirts, ties, jackets, blazers, pants, glasses and jewelry. Realize that each option is one you may end up wearing on camera, so, again, make sure every piece will be comfortable for you.

Sources:
ReelSEO
Media Training
Real Men Real Style

The post On-Camera Attire Do’s and Don’ts appeared first on Pikewood Creative.

Pauley won for his work in Motion Graphics/Animation under the academy’s Craft Achievement category.

“As a group we’re thrilled that Dan has received an Emmy®. He’s an unbelievable talent that were so proud to have on our team,” Pikewood Manager Tony Caridi said.

The composite submitted for Pauley’s nomination included his animation and motion graphics work for Citynet, Muriale’s River Terrace and The Book Exchange.

This was Pauley’s second Emmy® nomination; he was also nominated in 2011 by the Mid-Atlantic Emmy® Awards Chapter for animations he created for the Robinson Auto Group.

View and learn more about Pauley’s award-winning work…

The post Emmy® Award for Graphic Arts & Animation appeared first on Pikewood Creative.