One common theme that many of our clients share is that their business or organization isn’t properly understood by their potential customers. That lack of understanding presents challenges and ultimately could determine whether a business succeeds or fails. The same is true for governmental organizations and agencies. While they may not face the risk of bankruptcy, they certainly are less effective when their purpose and mission are improperly communicated.
We recently completed a project for the West Virginia Fusion and Intelligence Center. The fusion center concept is relatively young and it was created following the 9/11 terrorist attacks as a means to gather information in conjunction with the office of Homeland Security.
The West Virginia Fusion and Intelligence Center needed a video that would both educate and inform citizens of its mission. A key ingredient to a successful fusion center is the gathering of intelligence and information from residents. By conducting a series of interviews with key national and regional law enforcement personnel, we explained how the gathering of information could prevent terrorist and criminal activity. We also clearly defined the Eight Signs of Terrorism through the use of customized motion graphics.
The artistic composition of our on-location shooting leaned toward a CSI-type of look and feel to properly communicate the agencies culture of a highly technical state-of the-art information gathering operation.
Our custom designed motion graphics and animation underscored that concept along with bold music tracks and a national voice-talent.
The key components to the video’s credibility are interviews with passionate law enforcement personnel, which detail why fusion centers are needed and how viewers can help.
A quality video production must have texture and density. This project accomplishes that by containing strong artistically composed shots, compelling interviews, engaging music tracks, and custom designed graphics and animation.
Here’s a look at the finished product. Let us know if our team can help you or your organization tell your unique story.