A professionally produced web video will communicate that you take your business seriously and that you are willing to invest the time and effort to communicate in a clear and concise manner. It communicates that your business is efficient, professional, and has a story worth telling. Establishing these qualities with customers or clients at the beginning of a business relationship can greatly improve the overall business relationship. Web video can also drive people to your site and draw them in as customers/clients. WebVideography.com says that with web video “you get your message and your link out there to draw people to your website” and that leads to more revenue.
Professional Web Video Production: Flexibility
By choosing professional video production for your website, you are investing in a product that will not only increase the overall effectiveness of your website, but can be used in presentations, trade shows, in creative leave behind packages, and many other forms of marketing materials. Web video is a flexible marketing product that can be used in most any situation.
Professional web video also allows you communicate your message in way that no other medium can, and when you consider the capabilities of animation and motion graphics, the possibilities are endless.
Professional Web Video Production: Results
In a recent article, “eMarketer estimates 158.1 million Internet users will watch video online at least monthly in 2011”, and further studies show that retailers are seeing increased sales due to the increased use of web video. When an Internet user can watch a video and see exactly what they are getting, they are much more likely to make the purchase, contact you, or get involved. Web video fosters certainty and helps consumers feel more comfortable. Web video also adds a great deal of convenience to the Internet user by providing the answers for which they are looking without having to read through pages of content. The success of video in the retail world translates to businesses and organizations as well. Seeing is believing and the ultimate call to action. When potential customers can see what you are all about with web video, the result is a healthier business and more revenue. Web video is the key to a more successful online marketing strategy.
Professional Web Video Production: Getting Started
There are many options when investing in professional web video. In some cases, testimonials or interview-based video production is the best approach and, other times, animation and motion graphics are needed to effectively tell a story. Ultimately, a professional web video production company, with the capability and flexibility to evaluate and produce the right story, can help get the best results for any business or organization.
As an example, check out this video for Fairmont State University…
View some of the other web videos we’ve produced…
Or, get a FREE web video consultation today to find out how you can increase your business with web video.