It is important to make an impact on clients and leave a lasting impression. One way you can achieve this is through a print piece called a leave-behind. A leave-behind, as the name suggests, is a part or sampling of your portfolio that is left with a potential client(s) after a meeting. It should be a standout piece that will continue to speak to your potential clients about you/or your company. They can be anything from brochures, self-promotional flyers, creative packages with key portfolio elements, or printed images. Some leave-behinds are more interactive and elaborate, depending on time and budget allowances. For example, a custom designed and packaged CD or DVD or a nicely printed color brochure with pockets for accompanying CDs and business card will keep your potential client engaged longer than a business card can.
For example, we just completed a successful leave-behind for our client, SustainU. (picture of project included) This brochure and DVD package are made of recycled stock and printed with environmental inks to reflect the values of the client. This leave-behind piece was distributed to hundreds of people at a large convention to showcase and, give examples of the capabilities of SustainU.
Some great tips on creating a leave-behind from Zan Jones, founder of SalesJaz:
Coming to the table with the proper marketing materials such as a leave-behind will ensure that you remain in your potential client’s mind long after the initial meeting and will help your business rise above the competition. There is great value in this, and goes a lot further than just a business card. We would love to create a custom leave-behind for you, please contact us for more info.