This video was shot in an old, abandoned factory in Morgantown, WV. We felt it was the perfect venue to shoot a video about a new, cutting-edge company that specializes in making recycled apparel. The grungy look provided a visually engaging backdrop and emphasized the contrast between traditional industry and the new age of environmentally-friendly production.
The location also represents the loss of jobs and a decline in the American economy. The owner of the company tells of the story of how SustainU exists to overcome this dilemma with a completely new approach to business.
The story is complimented with rich graphic elements and special effects.