As the significance and necessity of content marketing and strategic online ad placement become more and more important for business growth, so too does the necessity for effective online video.
A recent study by MediaMind indicated that “rich media and video boost metrics on both the direct response and branding sides. Rich media and video made users significantly more likely to click directly on display ads—in the case of video, the likelihood of clicking on an ad went up more than ninefold.” This research demonstrates the powerful effect video can have in the online world.
Other forms of content marketing, such as blogging, are an important part of a successful marketing strategy. However, including video as part of online ad placement and as good content on your website is quickly becoming the most effective way to communicate.
Successfully getting more website visits with online video can be achieved by carefully considering your business and the message you want to communicate. Once you have a firm understanding of what you want to say, then it’s time to get to work.
Online videos can take on many forms. Sometimes the best approach is to choose a representative to get on camera and talk about your organization and sometimes you may need a series of animated videos that describe a product or service. In this exciting time of ever-changing and advancing technologies, the possibilities are endless.
In most cases, it’s best to talk with a online video expert to help ensure you move in the right direction. By getting into the routine of consistently producing video content for your website, you can be sure to captivate and communicate to your audience in an effective manner.