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Clara Santucci

Marketing that Actually Helps People

Posted by Dan Pauley

Do you trust most of the marketing that you’re bombarded with every day? Ever wonder if there’s a better way for businesses to not only promote themselves, but actually help people and be a responsible member of the community? How can a great story increase interest and…

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Is Local Television Advertising Dead?

Posted by Dan Pauley

It depends on who you ask. This is certainly a controversial subject and a topic that will fuel debate among marketers. If you ask me, I would say that traditional advertising isn’t dead… at least not yet. We’re still seeing success in strategically investing in TV advertising…

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Branded Video is Powerful

Posted by Dan Pauley

A recent report by emarketer reports that “Total video ad views leapt more than 50% year over year in Q4 2013.” Major brands used video to their advantage in 2013. For example, GoPro used the “how will you GoPro” campaign, Volvo went with the great Jean-Claude Van…

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Using Video to Promote STEM

Posted by Dan Pauley

The theme for the 2014 FIRST Robotics competition was “What I thought. What I got. This is FIRST.” We produced a short video that captures the essence of this idea and it was used to kick off the 2014 robotics competition season. For those that don’t know,…

Why you need a social media expert

Posted by Pikewood Creative

Social media has become an essential part of the marketing mix. It’s no longer an option. It’s a necessity for businesses. Your customers live in that world. You need to as well. We understand this can be overwhelming. Not sure where to even begin? Worried about dedicating…

Behind the Scenes - Pikewood Creative

How much does it cost to produce a video or television commercial?

Posted by Dan Pauley

Here at Pikewood Creative, one of the first questions business owners have is, “How much is this going to cost?” Although this question is certainly a valid and important one, there really isn’t one answer. Video production, like any type of custom designed product, will range in…

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Ronald McDonald House Charities wins free promotional video

Posted by Gina DeBlasis

Pikewood Creative offered readers of West Virginia Executive magazine a chance to win a free promotional video for their business/organization. Out of all of the entrants received, Pikewood’s staff voted for the Ronald McDonald House Charities of Morgantown. While these facilities can be found nationwide, and carry…

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On-Camera Attire Do’s and Don’ts

Posted by Gina DeBlasis

If you’ve never been on camera before, doing so for the very first time can seem like a daunting task. The possibility that your role in the production could be seen by a significant amount of people can feel a little overwhelming. Luckily, you can prepare yourself…

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Emmy® Award for Graphic Arts & Animation

Posted by Gina DeBlasis

Pikewood Creative’s Interactive/ Creative Director, Dan Pauley, has received an 2012 Emmy® Award from the Ohio Valley Regional Chapter of the Academy. Pauley won for his work in Motion Graphics/ Animation under the academy’s Craft Achievement category. “As a group we’re thrilled that Dan has received an…

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Online Advertising with Video

Posted by Dan Pauley

Recently I witnessed first-hand just how powerful, and inherently social, video really is. I have three sons and one day noticed my oldest (10 years) sitting around the house, looking at his iPod, and giggling. Over the course of a day, this transitioned to scenes with all…

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Video for Mobile Devices

Posted by Dan Pauley

If you think about it, it’s almost science fiction… To think that we can consistently, successfully, and frequently watch high quality, engaging, and useful video on your phone or other mobile devices. I mean, when I was a kid that was something only Captain Kirk could do.…

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More Website Visits with Online Video

Posted by Dan Pauley

As the significance and necessity of content marketing and strategic online ad placement become more and more important for business growth, so too does the necessity for effective online video. A recent study by MediaMind indicated that “rich media and video boost metrics on both the direct…

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