Entries by Scott Koon

Reaching for a Fundraising Goal Through Custom Video Production

Each year we produce a custom video for the local United Way to ultimately communicate “the need” and help raise money for the annual fundraising campaign. We had some solid ideas on the table for this year’s video, but through completely open communication with our client and within our team, we agreed that our first […]

Five Stars for Corporate Training Videos

Muriale’s Italian Restaurant is a family tradition in North Central West Virginia.  For years, Muriale’s has been known for great food, service, and atmosphere.  The history of this establishment is an American story: a story of how hard work, dedication, a focus on customer service, and a commitment to excellence can lead to success.  Today, […]

Five Questions Clients Ask About Promotional Video Production

Promotional video production can be an overwhelming experience for someone who’s not familiar with the process. Take a deep breath; while producing a commercial may seem overwhelming at first, it can actually be a very enjoyable experience. Like most things in life, the more you do it, the easier it becomes. To try and help […]

Creative Video for Online Consumption

Come into the light and be found. If you’re not creating video for your corporate website or for online consumption and applications, then you’re missing out on a digital revolution. The explosion of the digital storytelling age is where the interactive/online and traditional broadcast mediums merge into a dynamic, immersive, and inbound world where the […]

Custom Video Production for Legal Commercials

Four Keys to Successful Legal Commercials I’m not an attorney and I’ve never played one on TV, but I’ve seen lots of them pitching their firm in television commercials. I can tell you for sure that most of the time I don’t like what I see. It makes me uncomfortable, like the time Roseanne Barr […]

Can Custom Video Production Promote Clear Skin?

Yes… By telling a great story with professional custom video production. It’s sounds like a simple idea, but it’s an often overlooked method of communication. Gimmicks, trickery, pointing fingers, and even deception are common practices in the field of advertising. But people aren’t stupid and they know when something isn’t real. Most people have resorted […]