Entries by Scott Koon

Marketing that Actually Helps People

Do you trust most of the marketing that you’re bombarded with every day? Ever wonder if there’s a better way for businesses to not only promote themselves, but actually help people and be a responsible member of the community? How can a great story increase interest and make a positive impact for businesses and consumers […]

Is Local Television Advertising Dead?

It depends on who you ask. This is certainly a controversial subject and a topic that will fuel debate among marketers. If you ask me, I would say that traditional advertising isn’t dead… at least not yet. We’re still seeing success in strategically investing in TV advertising and I’d say we’re still using it because […]

Branded Video is Powerful

A recent report by emarketer reports that “Total video ad views leapt more than 50% year over year in Q4 2013.” Major brands used video to their advantage in 2013. For example, GoPro used the “how will you GoPro” campaign, Volvo went with the great Jean-Claude Van Damme spots, and Dodge used Ron Burgundy to […]

Using Video to Promote STEM

The theme for the 2014 FIRST Robotics competition was “What I thought. What I got. This is FIRST.” We produced a short video that captures the essence of this idea and it was used to kick off the 2014 robotics competition season. For those that don’t know, FIRST Robotics has become one of the most […]

Why you need a social media expert

Social media has become an essential part of the marketing mix. It’s no longer an option. It’s a necessity for businesses. Your customers live in that world. You need to as well. We understand this can be overwhelming. Not sure where to even begin? Worried about dedicating the staff to keeping up? We can help. […]

How much does it cost to produce a video or television commercial?

Here at Pikewood Creative, one of the first questions business owners have is, “How much is this going to cost?” Although this question is certainly a valid and important one, there really isn’t one answer. Video production, like any type of custom designed product, will range in cost from free to literally millions of dollars.  […]

Ronald McDonald House Charities wins free promotional video

Pikewood Creative offered readers of West Virginia Executive magazine a chance to win a free promotional video for their business/organization. Out of all of the entrants received, Pikewood’s staff voted for the Ronald McDonald House Charities of Morgantown. While these facilities can be found nationwide, and carry the McDonald’s name, they each operate independently and […]

On-Camera Attire Do’s and Don’ts

If you’ve never been on camera before, doing so for the very first time can seem like a daunting task. The possibility that your role in the production could be seen by a significant amount of people can feel a little overwhelming. Luckily, you can prepare yourself ahead of time by knowing some of the […]

Emmy® Award for Graphic Arts & Animation

Pikewood Creative’s Interactive/ Creative Director, Dan Pauley, has received an 2012 Emmy® Award from the Ohio Valley Regional Chapter of the Academy. Pauley won for his work in Motion Graphics/ Animation under the academy’s Craft Achievement category. “As a group we’re thrilled that Dan has received an Emmy®. He’s an unbelievable talent that were so […]

Online Advertising with Video

Recently I witnessed first-hand just how powerful, and inherently social, video really is. I have three sons and one day noticed my oldest (10 years) sitting around the house, looking at his iPod, and giggling. Over the course of a day, this transitioned to scenes with all three of my boys sitting around the small […]