More Website Visits with Online Video

blog-webtrafficvideoAs the significance and necessity of content marketing and strategic online ad placement become more and more important for business growth, so too does the necessity for effective online video.

A recent study by MediaMind indicated that “rich media and video boost metrics on both the direct response and branding sides. Rich media and video made users significantly more likely to click directly on display ads—in the case of video, the likelihood of clicking on an ad went up more than ninefold.” This research demonstrates the powerful effect video can have in the online world.

Other forms of content marketing, such as blogging, are an important part of a successful marketing strategy. However, including video as part of online ad placement and as good content on your website is quickly becoming the most effective way to communicate.

Successfully getting more website visits with online video can be achieved by carefully considering your business and the message you want to communicate. Once you have a firm understanding of what you want to say, then it’s time to get to work.

Online videos can take on many forms. Sometimes the best approach is to choose a representative to get on camera and talk about your organization and sometimes you may need a series of animated videos that describe a product or service. In this exciting time of ever-changing and advancing technologies, the possibilities are endless.

In most cases, it’s best to talk with a online video expert to help ensure you move in the right direction. By getting into the routine of consistently producing video content for your website, you can be sure to captivate and communicate to your audience in an effective manner.

Promotional Video for Website Success

What’s the best way to promote your existing, new, or upcoming website? The answer is easy. It’s with a great identity and creative online video.

Here’s an example. Recently, we produced a short promotional video for the progressive city of Bridgeport, West Virginia. The video was part of a campaign to promote the brand new online city newspaper. The website will be the primary source for news for the city.

Our philosophy is that any successful media outlet, business, organization, etc. starts with a great brand identity and message. And so, the project began with a new logo and style guide to complement an existing identity already being used by the Bridgeport CVB.

We carefully considered all the various aspects and applications of such an organization and developed an identity that would set the online resource apart from other news websites. We then carried the brand through to other promotional materials such as flags, t-shirts, and more. We also designed the user interface for the website… A complete package with personality, style, and a unique identity. And so, Connect Bridgeport was born.

To introduce this website brand to the world, we produced a promotional video. The video was meant to generate interest, describe the purpose of the new website, and convey the unique qualities of Connect Bridgeport to prospective users.

The promotional video was used on social media and on a website landing page. The new website launches on April 16, 2012, and the promotional video has served as an excellent way to jump start this new website adventure and help ensure its future success.

Please watch the video and then contact us to find out if a promotional video can help you.