Custom Logo Design & Helping Those in Need

Last year, Pikewood Creative moved across town into a new office in the United Center where we’d be sharing a floor with a practice called Morgantown Plastic Surgery Associates. We didn’t realize then the global effect our next-door neighbors were having, or how lucky we’d be to join them in even the smallest way.

A surgeon from MPSA, Tom McClellan, came over one afternoon to tell us about an organization he’s involved with called InterplastWV, and to see if we could help with a custom logo design for t-shirts, and things of that nature. He told us how InterplastWV is a 501(c)3 nonprofit organization whose mission is to provide free reconstructive surgery to those in need in third world countries. Typical surgeries include cleft lip/palate, burns, and hand reconstruction.

InterplastWV was founded by a fellow surgeon and Morgantownian, David Fogarty. Dr. Fogarty trained at Stanford under Dr. Donald Laub, who, in 1969, founded Interplast (now called ReSurge International) with the mission of transforming lives through the art of plastic and reconstructive surgery. Dr. Laub became the first academic to develop and lead multidisciplinary teams on humanitarian surgical trips to developing countries, and has both inspired and helped thousands. Being a true non-conformist, Dr. Fogarty formed his own group that was locally formed, funded, and managed in Morgantown. At this point, Dr. Fogarty’s total number of trips abroad is something like 98 or 99—a truly astounding commitment to his passion. He has been to Vietnam, Afghanistan, Nepal, and all over Africa, and has an amazing group of friends and benefactors who make all of this happen.

Pikewood Creative was more than eager to jump on board and help in any way we could. It’s our hope that the custom logo design we created will help this great organization establish and strong identity which will serve them for years to come. We look forward to many future projects with InterplastWV, and encourage you to contact Dr. Tom McClellan at Morgantown Plastic Surgery Associates if you would like to give toward their cause.

Video Marketing: YouTube and Beyond

YouTubeIn a classic episode of “The Office,” Dunder-Mifflin boss Michael Scott says of a noteworthy event, “I’ve got to make sure YouTube comes down to tape this.”

What a relief not to have to rely on corporate media outlets any longer to get the word out about your company or product. Through advancements in the Internet, power has been put back into the hands of every day people—people like you who are passionate, eager, and though you may not know it, completely capable of taking advantage of the brilliance of video marketing. Producing a web video (a video specifically designed for use on the web) is a great place to start.

Technology is constantly evolving to make video easier and more accessible for the average person to utilize. And because it’s becoming so popular, it’s something customers look for when deciding on a product. In other words, everyone’s doing it—and everyone expects it.

Among the other great reasons for using video marketing, it really works, too. Studies show that people would rather watch than read, making video email campaigns and video in search engine results statistically more appealing.

There are numerous ways to join in the video marketing craze. Contact a professional web video production company to find out more about your video options. Even if you just begin with YouTube, it’s a start. Remember what Michael Scott said: “When I discovered YouTube, I didn’t work for five days. I did nothing. I watched Cookie Monster sing Chocolate Rain about a thousand times.”

Good luck, and happy videoing.

Professional Web Video Production for More Revenue

Web Video ProductionProfessional Web Video Production: Communication

A professionally produced web video will communicate that you take your business seriously and that you are willing to invest the time and effort to communicate in a clear and concise manner. It communicates that your business is efficient, professional, and has a story worth telling. Establishing these qualities with customers or clients at the beginning of a business relationship can greatly improve the overall business relationship. Web video can also drive people to your site and draw them in as customers/clients. WebVideography.com says that with web video “you get your message and your link out there to draw people to your website” and that leads to more revenue.

Professional Web Video Production: Flexibility

By choosing professional video production for your website, you are investing in a product that will not only increase the overall effectiveness of your website, but can be used in presentations, trade shows, in creative leave behind packages, and many other forms of marketing materials. Web video is a flexible marketing product that can be used in most any situation.

Professional web video also allows you communicate your message in way that no other medium can, and when you consider the capabilities of animation and motion graphics, the possibilities are endless.

Professional Web Video Production: Results

In a recent article, “eMarketer estimates 158.1 million Internet users will watch video online at least monthly in 2011”, and further studies show that retailers are seeing increased sales due to the increased use of web video. When an Internet user can watch a video and see exactly what they are getting, they are much more likely to make the purchase, contact you, or get involved. Web video fosters certainty and helps consumers feel more comfortable. Web video also adds a great deal of convenience to the Internet user by providing the answers for which they are looking without having to read through pages of content. The success of video in the retail world translates to businesses and organizations as well. Seeing is believing and the ultimate call to action. When potential customers can see what you are all about with web video, the result is a healthier business and more revenue. Web video is the key to a more successful online marketing strategy.

Professional Web Video Production: Getting Started

There are many options when investing in professional web video. In some cases, testimonials or interview-based video production is the best approach and, other times, animation and motion graphics are needed to effectively tell a story. Ultimately, a professional web video production company, with the capability and flexibility to evaluate and produce the right story, can help get the best results for any business or organization.

As an example, check out this video for Fairmont State University…

View some of the other web videos we’ve produced…

Or, get a FREE web video consultation today to find out how you can increase your business with web video.