Print • What will you leave-behind?

SustainU Clothing DVD print designIt is important to make an impact on clients and leave a lasting impression. One way you can achieve this is through a print piece called a leave-behind. A leave-behind, as the name suggests, is a part or sampling of your portfolio that is left with a potential client(s) after a meeting.  It should be a standout piece that will continue to speak to your potential clients about you/or your company. They can be anything from brochures, self-promotional flyers, creative packages with key portfolio elements, or printed images. Some leave-behinds are more interactive and elaborate, depending on time and budget allowances. For example, a custom designed and packaged CD or DVD or a nicely printed color brochure with pockets for accompanying CDs and business card will keep your potential client engaged longer than a business card can.

For example, we just completed a successful leave-behind for our client, SustainU. (picture of project included) This brochure and DVD package are made of recycled stock and printed with environmental inks to reflect the values of the client. This leave-behind piece was distributed to hundreds of people at a large convention to showcase and, give examples of the capabilities of SustainU.

Some great tips on creating a leave-behind from Zan Jones, founder of SalesJaz:

  • Make it juicy! Think of some great facts about your business and how you approach them. An insurance agent might leave behind an article on “7 Facts that Contribute to Auto Insurance Cost.”
  • Go for functionality. Office supplies or business aids that your client will use on a daily basis will keep your name alive. Mouse pads, pens, or post-it notes with your logo are hard for people to throw away because they are usable.
  • Know who you are. Make sure the leave behind accurately reflects your business and has obvious tie-in to the product or service you provide. For example, a carpet cleaning company might leave a calendar with monthly stain cleaning tips to help maintain a spot free carpet.
  • Let your business card do the work. A car dealer’s business card might have “5 Things to Consider When Buying a Car” facts printed on the back. I worked with someone at Hershey Chocolate who taped a small Hershey bar on the back of her cards. Create a reason for your business card to be saved.
  • Use pictures and market to the pain. Think about the pain your clients might experience without your product or service. An attorney might leave behind a brochure with a photo of a smiling family and list reasons to have a will in place.
  • Wait until you actually leave. That’s the idea of the “leave behind.” You don’t want the client to be checking out your golden nuggets of information while you are still talking to them. It has to be enticing enough for them to look at it, read and save after you have left.

Coming to the table with the proper marketing materials such as a leave-behind will ensure that you remain in your potential client’s mind long after the initial meeting and will help your business rise above the competition. There is great value in this, and goes a lot further than just a business card.  We would love to create a custom leave-behind for you, please contact us for more info.

Using Video Production to Create Awareness in a Post 9/11 World

Pikewood Creative - Fusion Center

One common theme that many of our clients share is that their business or organization isn’t properly understood by their potential customers. That lack of understanding presents challenges and ultimately could determine whether a business succeeds or fails. The same is true for governmental organizations and agencies. While they may not face the risk of bankruptcy, they certainly are less effective when their purpose and mission are improperly communicated.

We recently completed a project for the West Virginia Fusion and Intelligence Center. The fusion center concept is relatively young and it was created following the 9/11 terrorist attacks as a means to gather information in conjunction with the office of Homeland Security.

The West Virginia Fusion and Intelligence Center needed a video that would both educate and inform citizens of its mission. A key ingredient to a successful fusion center is the gathering of intelligence and information from residents. By conducting a series of interviews with key national and regional law enforcement personnel, we explained how the gathering of information could prevent terrorist and criminal activity. We also clearly defined the Eight Signs of Terrorism through the use of customized motion graphics.

The artistic composition of our on-location shooting leaned toward a CSI-type of look and feel to properly communicate the agencies culture of a highly technical state-of the-art information gathering operation.

Our custom designed motion graphics and animation underscored that concept along with bold music tracks and a national voice-talent.

The key components to the video’s credibility are interviews with passionate law enforcement personnel, which detail why fusion centers are needed and how viewers can help.

A quality video production must have texture and density. This project accomplishes that by containing strong artistically composed shots, compelling interviews, engaging music tracks, and custom designed graphics and animation.

Here’s a look at the finished product. Let us know if our team can help you or your organization tell your unique story.